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PMS colors

Paper + PMS Colors

April 06, 2018

  Let’s go old school today and talk about paper and pms colors. Recently, when applying a specific PMS green to a sign project for a client, we were uninspired by the color yield. And, we had to go back to the books, literally, our pms books, to select a different value. Pardon the technicalities,…

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Houston Celebrates Diversity

March 21, 2018

According to the Houston Business Journal, HTown is going to welcome a new active adult developer to town catering to Houston’s Indian population. Having visited India a few years ago and being taken with the vibrant life and color, the L&P team is looking forward to watching this community come to life. ShantiNiketan, a Florida-based developer…

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Santa rita ranch

L&P | Santa Rita Ranch Case Study

March 20, 2018

  Santa Rita Ranch (SRR) is a traditional, master planned community in Liberty Hill, a northern suburb of Austin, Texas. It is located in the top growth submarket of the great Austin metro area and is the furthest master planned community from the major thoroughfares in its submarket. SRR is 3,100 acres and will have…

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A Blueprint for Using Audience Insights in Marketing Strategies

A Blueprint for Using Audience Insights in Marketing Strategies

January 18, 2018

This article originally posted by Yes Lifestyle Marketing uncovers where marketers’ don’t understand their audience as well as they think and identifies ways to bridge those gaps. Team L&P LOVES it! We are taking down the stereotypes, cutting through the noise, and genuinely getting to know our audience.  What marketers get wrong about each generation of…

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