Easton Park

Easton Park is a 1,500 acre urban master-planned community, located just 12 miles from downtown Austin. This vibrant place will connect a diverse group of people with miles and miles of trails, parks, and neighborhoods.

READ MORE

Easton Park will be a 1,500 acre urban master-planned community, located just 12 minutes from downtown Austin. This vibrant place will connect a diverse group of people with miles and miles of trails, parks, and neighborhoods.

STRATEGY
L&P aimed to create a brand that highlights the main amenities and is a reflection of the vision of the community. In turn, L&P crafted the brand platform and identity which is the blueprint for the Easton Park story.

RESULTS
L&P as the creative and marketing agency for Easton Park, has moved the brand forward in developing print, digital, website, out of home, etc. for the Austin marketplace. For the Grand Opening of Easton Park’s first neighborhood, Bryant Park, L&P worked closely with the client to develop event concept, strategy, and creative execution. Within 8 weeks of the Grand Opening on April 16, 2016, Easton Park had 78 new home sales.



COLLAPSE

PRIMARY LOGO + LOGO MARK

image

GRAND OPENING EVENT

image image image image

PROMOTIONAL BRANDING

image image image

PRE-SALES BROCHURE

image

DIGITAL ADS

image

ON-SITE SIGNAGE

image image