to say! Are y’all
This past weekend, L&P had the opportunity to experience excellent placemaking and marketing with the Dallas Cowboys by taking a tour of their training headquarters, The Star, in Frisco, TX. Here, corporate campus meets training facility, entertainment venue and retail to create a mixed use environment that is vibrant and energizing.
The Star is the ultimate placemaking example as The Dallas Cowboys franchise has merged their corporate office and training facility into a destination of architecture, information, technology, and design. It’s fun, interactive and inspirational. And, they are charging $40/ pp and offer tours every hour on the hour! Cha-ching!!
The Cowboys phenomenon tightens their community with a unique bond which was vividly portrayed throughout The Star. It takes all the excitement and pride of a true Cowboys fan and places it in one central location for fans to feel intimately connected and inspired.
Here’s a look at our highlight reel.
The star logo is dominant throughout. Simplicity underscores their values as a team and a corporation.
The quotes along the walls and trophy cases emphasize their value character and wins (of course).