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A Blueprint for Using Audience Insights in Marketing Strategies

A Blueprint for Using Audience Insights in Marketing Strategies

January 18, 2018

This article originally posted by Yes Lifestyle Marketing uncovers where marketers’ don’t understand their audience as well as they think and identifies ways to bridge those gaps. Team L&P LOVES it! We are taking down the stereotypes, cutting through the noise, and genuinely getting to know our audience.  What marketers get wrong about each generation of…

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color of the year ultra violet 2018

Pantone’s Color of the Year

December 19, 2017

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” No, this isn’t Carl Sagan…

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Why the Future of Urban Mixed Use is Really a Return to the Past

Why the Future of Urban Mixed Use is Really a Return to the Past

December 12, 2017

Renee at The Urban Land Institute’s Fall Conference in LA At Lewis & Partners, we understand the importance of staying involved in the industries where our clients earn their bread and butter. If we can see, feel, and understand the trends in real estate and urban development, we can serve clients’ interests so much better….

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Millennials & Old School TV

November 21, 2017

¹The best platform to tell your product story to millennials? It’s not what you think. As marketers, we’ve all heard the narrative that television ratings are down double digits, and that millennials care more about their phones and the million kinds of video content on them than they do about TV. But the empirical reality…

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