September 18, 2018

The Intern Diet: Diet Coke and M&Ms

Leading up to my anxiously awaited summer as L&P’s newest intern, I imagined my future post-internship self. I would be well-versed in all things professional—boasting Excel shortcuts and slinging fancy marketing terms left and right, my resume emblazoned with the proud badge of “Intern.” As a Psychology and Creative Writing major, I felt wholly unprepared for any “real” marketing and was excited to move one step closer to post-grad job security (a frightening 2 years away).

 

Of course, L&P checked all of those boxes. I expanded on my Excel knowledge and was exposed to new programs like HubSpot, SquareSpace, Canva, and more. I learned how retainers worked and how to work with clients. By the end of two and a half months, I felt adequately prepared for my next professional venture.

But beyond all that, everyone at L&P taught me so much more. They didn’t just leave me on the sidelines to watch, they showed me the ropes and encouraged me to try things for myself.

 

Kathryn and Kellie brought me to Kissing Tree to help shoot a video and then gave me complete control to edit it.

Carly kept me involved in pretty much every aspect of digital, from HubSpot emails, quarterly analytics to targeted ads.

Dena asked me to brainstorm cow names for Sandrock, making for one of the cutest Google searches.

Stephanie and Lexie took me to a press check and walked me through the entire process.

Anna gave me creative control over several blog posts, then showed me how to format and upload them.

Madison and Lexie let me sit in on a pivotal meeting with a brand new client so I could see the journey from the very beginning.

 

I could go on and on, but I’ll just say that everyone at L&P—really, everyone—not only taught me, but enthusiastically included me. They have so much passion for what they do that some of it is bound to rub off on you. And that might be the most important thing I could’ve gained from an internship. Much more than a line on my resume, my time at L&P will remind me to instill passion and creativity in whatever I do and to never stop striving to better myself and my work—whatever that may be.

 

So as my Diet Coke and M&Ms (and La Croix and tacos and coffee) fueled summer comes to a close, I just want to say thank you to everyone at L&P for a completely unique, exciting, and FUN experience. And to any potential interns out there—apply!!! You won’t regret it.