The Taco-f the Town
Hold on to your Baja Blast, your wildest taco dreams are coming true. This summer, Taco Bell is introducing The Bell: A Taco Bell Hotel & Resort in Palm Springs. Lucky fans can reserve a room at the pop-up hotel taking place at the V Palm Springs from August 8-12.
Taco ‘bout branded experiences
Guests can expect to be immersed in the experience with poolside cocktails, intricate Taco Bell nail art, and unique apparel from swimsuits to Sauce Packet chargers. The resort will feature all of your Taco Bell favorites as well as exclusive Taco Bell menu items that have yet to hit the market. As all experiential marketing hopes to accomplish, this fan-inspired resort immerses fans in a memorable experience to create a closer bond between the consumer and the brand.
Location, Location, Location
Palm Springs is the ideal location for close proximity to a metropolitan area, predicable weather, and an already attractive vacation destination. Following the announcement of The Bell’s location, the mayor of Palm Springs, Robert Moon, asserts that “the city’s fun in the sun vibe is irresistible to audiences whose brands share the same energy and vitality.” Taco Bell’s younger audience will get the chance to interact with the brand in an energetic location and share it with their social audiences.
Everyday is Taco Tuesday
With entertainment from dive-in movies to the first ever Mountain Dew Baja Blast Freeze Lounge, Taco Bell wants the hotel to act as an extension of their brand. Why stop at late night Taco Bell runs, when you can surround yourself in this tacoasis. Guests will certainly indulge in as much Taco Bell as they can handle. The brand has received an enormous reaction to the pop-up hotel not just in the United States, but across the globe. As of now, this is a one-time event, but some push to make this an annual event.
How can you create a memorable experience for your brand?
This blog written by L&P intern extraordinaire, Petra!